PHOTO SHOOT AT RODEO COLLECTION

The Rodeo Collection is proud to be a part of Gucci’s Jackie 1961 campaign in collaboration with Dakota Johnson. The Jackie rose to sleek icon-status on the canvas of city streets. This is precisely where Johnson finds herself in the latest campaign, introducing a new chapter for the House’s signature design. Captured by Glenn Luchford, Johnson enjoys everyday moments in Los Angeles, each occasion perfectly paired with a version of the Jackie 1961. Each version of the Jackie 1961 effortlessly represents its unique personality and innate versatility, designed to perfection for its wide range of possible destinations. As a favorite destination for luxury campaigns, the Rodeo Collection is proud to showcase sleek design, versatility, and timeless style in this creative collaboration.